If you’re searching for the best OLED TV deals this Black Friday, you’re likely balancing picture quality, size options, and price. The Samsung 65-Inch Class OLED S90F stands out as the best overall choice for its sharp image processing and smart features. For those who prefer smaller screens, the LG 48-Inch OLED evo C6 offers impressive visual quality at a more affordable price. Meanwhile, the LG 77-Inch OLED evo G5 provides a cinematic experience for high-end buyers. The main challenge is finding a model that balances performance with value without sacrificing key features. Continue reading for a detailed breakdown of these options and what makes them stand out during Black Friday sales.
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Key Takeaways
- The Samsung S90F offers superior processing and smart features but comes at a premium price.
- LG models provide a broader range of sizes, with some offering excellent value for their feature set.
- Size and price are closely linked; larger TVs tend to be more expensive but offer a more immersive experience.
- Features like Dolby Vision, Dolby Atmos, and high refresh rates are common among top-tier models but may add to the cost.
- The best deals often include bundles with accessories, which can significantly improve overall value.
| oled tv deals black friday | Resolution | Screen Size | HDR | Processor |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | Pro HDR+ | NQ4 AI Gen3 |
| LG 48-Inch Class OLED evo AI 4 | 4K | 48 inches | Dolby Vision, HDR10 | a11 AI Processor Gen 3 |
| LG 42-Inch Class OLED evo AI 4 | 4K | 42 inches | Dolby Vision, HDR10 | Alpha 9 AI Processor Gen8 |
| Samsung 55-Inch Class S90H Ser | 4K | 55 inches | HDR+ | NQ4 AI Gen3 |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | — | — | — |
| LG 77-Inch Class OLED evo AI S | 4K | 77 inches | HDR10, Dolby Vision | Alpha 9 AI Processor Gen8 |
| LG 65-Inch OLED evo AI 4K C5 S | 4K UHD | 65 inches | Dolby Vision | — |
| LG 77" C5 OLED evo 4K UHD Smar | 4K | — | — | α9 AI Processor Gen8 |
| LG 77-Inch OLED evo G5 Series | 4K | 77 inches | Dolby Vision | Alpha 11 AI Processor Gen2 |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | Dolby Vision | — |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
This Samsung S90F stands out for its cutting-edge AI processing that upscales content to breathtaking 4K, making it ideal for viewers who prioritize picture quality. Compared with LG’s OLED models, the S90F’s AI neural networks deliver notably sharper upscale, but this comes at a higher price point. Its 144Hz refresh rate and Motion Xcelerator make it a strong choice for gamers and sports fans who want smooth motion without sacrificing contrast or color depth. The built-in Alexa adds convenient smart home control, yet it depends on a reliable internet connection, which could be a drawback for some. Overall, this TV offers a compelling mix of premium features and future-proof tech for those who want a versatile, high-performance OLED.
Pros:- Exceptional 4K upscaling with AI neural networks
- Bright, vivid contrast with deep blacks
- Fast 144Hz refresh rate ideal for gaming and sports
- Built-in Alexa for smart home integration
Cons:- High price due to advanced AI and gaming features
- Requires strong internet connection for smart functions
Best for: Tech-savvy home entertainment enthusiasts who want the latest AI enhancements and gaming features in a large OLED screen.
Not ideal for: Budget-conscious buyers seeking a more affordable OLED without the latest AI and gaming upgrades.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This model is best suited for users who want top-tier picture quality and smart features with a future-ready design.”
LG 48-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG 48-inch OLED evo C6 excels for those who want a smaller OLED with premium gaming and cinematic features. Its self-lit pixels and a11 AI Processor enable vivid, contrast-rich images comparable to larger models but in a more manageable size. Compared with the Samsung S90F, it offers Dolby Vision and Atmos for immersive content but lacks the ultra-high refresh rate for fast-paced gaming—its 165Hz is excellent, yet some competitors might offer slightly faster response times. The webOS platform provides access to over 400 free channels, making it suitable for casual viewers, but the premium price might be a stretch for budget buyers. It’s perfect for gamers or cinephiles who want a high-quality display in a smaller space.
Pros:- Vivid 4K picture with perfect black and color accuracy
- High refresh rate with G-Sync and FreeSync support
- Compact size fits smaller spaces comfortably
- Rich smart platform with extensive streaming options
Cons:- Premium price may be high for some buyers
- Setup complexity for advanced gaming features
Best for: Gamers and home theater enthusiasts with limited space seeking a compact OLED with high-end features.
Not ideal for: Large room owners or those seeking a TV for multi-purpose family use, due to its smaller size.
- Screen Size:48 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“Ideal for gamers and cinephiles who need a powerful, smaller OLED with immersive visuals and sound.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG 42-inch OLED evo C5 offers a compact yet powerful option for dedicated gamers or small-space viewers. Its AI-powered picture enhancement and Dolby Vision support provide vibrant, lifelike images, rivaling larger models like the LG 55-inch C6. The high 144Hz refresh rate, combined with NVIDIA G-Sync and AMD FreeSync, makes it especially appealing for fast-paced gaming, but the small size limits its use for family or casual TV watching. The advanced features, including multiple HDMI 2.1 inputs, mean setup can be complex, and the premium price may deter casual buyers. Still, this TV delivers stunning visuals and performance in a space-efficient package.
Pros:- Vivid 4K picture with perfect black and color
- High 144Hz refresh rate for smooth gameplay
- Multiple HDMI 2.1 inputs for gaming devices
- Personalized AI picture and sound settings
Cons:- Premium price for a smaller screen
- Complex setup for optimal gaming performance
Best for: Hardcore gamers or tech enthusiasts who need a compact OLED with high refresh rate and adaptive sync for competitive play.
Not ideal for: Families or viewers looking for a larger, multi-purpose TV for shared entertainment space.
- Screen Size:42 inches
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:144Hz, G-Sync, FreeSync
Our verdict“Best suited for gamers in need of a compact, high-performance OLED with immersive visuals.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This Samsung S90H 55-inch OLED offers a compelling balance of size, picture quality, and gaming tech. Its HDR+ and glare-free tech deliver bright, contrast-rich images, while the AI processor enhances both picture and sound for a premium experience. Compared to LG’s larger OLEDs, the 55-inch S90H offers a more manageable footprint without sacrificing quality. The Motion Xcelerator at 165Hz and support for NVIDIA G-SYNC and AMD FreeSync make it a strong pick for gamers seeking low latency and smooth gameplay, though the higher price may be a barrier for some. Its combination of features makes it a versatile choice for dedicated home entertainment and gaming setups.
Pros:- Stunning 4K OLED with HDR+ and glare-free tech
- Excellent gaming features including 165Hz, G-Sync, FreeSync
- AI processing enhances overall picture and sound
- Balanced size for versatile placement
Cons:- Premium price point may limit accessibility
- Features may require some learning curve to optimize
Best for: Mid-sized room owners wanting a balanced OLED with excellent gaming and picture quality.
Not ideal for: Those seeking a large, cinematic display for a dedicated home theater or large living room.
- Screen Size:55 inches
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh Rate:165Hz
- Gaming Features:G-Sync, FreeSync
Our verdict“A versatile OLED suited for gamers and viewers who prefer a mid-size, high-quality display with premium features.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
This LG C6 55-inch OLED evo bundle combines top-tier image quality with thoughtful extras like extended protection and high-quality cables. Its self-lit pixels and AI Processor Gen3 deliver vibrant, detailed visuals supported by Dolby Vision and Atmos, rivaling larger, more expensive models. The 165Hz refresh rate, along with support for G-Sync and FreeSync, makes it a prime choice for gamers seeking ultra-smooth gameplay. Compared to the Samsung S90F, the LG bundle offers a more complete package with added accessories, but the overall cost can be substantial. This TV makes sense for those who want a premium, ready-to-go gaming and entertainment setup in a manageable size.
Pros:- Stunning 4K OLED with Dolby Vision and Atmos
- Fast 165Hz response rate for gaming
- Includes extended protection and high-quality HDMI cables
- Supports G-Sync and FreeSync for smooth gameplay
Cons:- Higher price due to premium bundle and features
- Setup may be complex for optimal gaming performance
Best for: Enthusiasts who want a premium, ready-to-use OLED with added protection and accessories for gaming and streaming.
Not ideal for: Casual viewers or those on a tight budget who don’t need bundled extras or the highest-end gaming features.
- Display Technology:OLED
- Resolution:4K
- HDR Format Supported:HDR10, Dolby Vision, Hybrid Log Gamma
- Response Time:0.1 milliseconds
- Display Size:55 inches
- Features:165Hz, AI Processor Gen3, Dolby Vision & Atmos
Our verdict“Ideal for users demanding a high-performance OLED with premium accessories and robust gaming capabilities.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
This LG 77-inch OLED evo C5 Series stands out for its stunning combination of size and picture quality, delivering deep blacks and vibrant colors that rival larger displays like the LG G5 series. Its AI-powered super upscaling ensures even lower-resolution content looks sharp and detailed, making it ideal for dedicated home theaters. Compared to smaller models, the expansive 77-inch screen creates an immersive experience, though the premium price and weight mean it’s best suited for dedicated spaces with sturdy mounting. Setup can be complex for non-technical users due to its advanced features, but once in place, it offers cinema-quality visuals with Dolby Vision and Atmos support. It’s perfect for those who prioritize size and cinematic quality over budget constraints.Pros:- Vivid, high-contrast picture with perfect black levels
- AI super upscaling enhances lower-resolution content
- Supports Dolby Vision and Atmos for immersive experience
- Large 77-inch display ideal for dedicated home theaters
Cons:- Premium price may be prohibitive for some buyers
- Heavy and bulky, requiring sturdy mounting and ample space
Best for: Home theater enthusiasts seeking a large, cinematic display with top-tier picture and sound quality.
Not ideal for: Small room owners or casual viewers who prefer a more affordable, space-friendly TV.
- Screen Size:77 inches
- Technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10, Dolby Vision
- Sound:Dolby Atmos
Our verdict“This pick is best for those who want a premium, large-screen OLED for a dedicated cinematic experience.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 65-inch model offers a compelling balance of size, performance, and smart features, making it a smart choice for gaming and streaming. Its high refresh rate (120Hz) and low response time (0.1ms) surpass many smaller models like the OLED42C5, providing smoother gameplay for gamers. The sleek design and webOS 25 platform also make multimedia access straightforward. While its price remains high compared to entry-level OLEDs, the 65-inch size fits well into most living rooms without overwhelming space. It supports Dolby Vision and Atmos, ensuring rich visuals and sound, although the complexity of features might require some learning for new users. Overall, this model excels for those wanting a versatile yet high-performance OLED.Pros:- Stunning 4K OLED picture with deep blacks and vibrant colors
- High gaming performance with 144Hz VRR, G-Sync, and FreeSync
- Smart platform with easy access to streaming and Art Gallery mode
- Good brightness and glare reduction for well-lit rooms
Cons:- Premium price may limit affordability for some
- Features can be complex, requiring user familiarity
Best for: Gamers and streaming enthusiasts wanting a mid-sized OLED with advanced gaming features.
Not ideal for: Owners of small or very budget-conscious spaces who need a more affordable or compact TV.
- Screen Size:65 inches
- Resolution:4K UHD
- HDR:Dolby Vision
- Refresh Rate:120Hz (native), up to 144Hz (VRR)
- HDMI Ports:4 HDMI 2.1
- Smart Platform:webOS 25
Our verdict“Ideal for gamers and streamers seeking a feature-rich OLED in a manageable size.”
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, Cables, Wall Mount & Guidebook
This LG 77-inch OLED evo bundle simplifies the upgrade process with included protection, cables, and a wall mount, making it particularly appealing for first-time buyers or those who want a comprehensive package. Its 8.3 million self-lit pixels deliver a vivid, contrast-rich picture, comparable to the G5 series but with added convenience. The bundle’s focus on easy setup and protection makes it stand out from standalone models like the LG 77G5, especially for those unfamiliar with home theater installation. However, the large size and high power consumption (204 watts) mean it’s best suited for dedicated spaces with ample room. If you value a ready-to-go package, this is an excellent choice.Pros:- Stunning 4K OLED display with true-to-life contrast
- Includes protection, cables, wall mount, and guidebook for easy setup
- Advanced AI picture and sound optimization
- Supports Dolby Vision and Atmos
Cons:- High power consumption at 204W
- Large, heavy design requiring dedicated space
Best for: Entry-level home theater owners or first-time OLED buyers looking for a complete setup.
Not ideal for: People with limited space or those seeking a slim, minimalistic TV without bundled accessories.
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:120Hz
- HDR Format Supported:HDR10, Dolby Vision, Hybrid Log Gamma
- Processor:α9 AI Processor Gen8
- Display Size:77 inches
Our verdict“Best suited for beginners or those wanting a complete package with straightforward setup.”
LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)
The LG OLED evo G5 Series emphasizes aesthetics and brightness, featuring Brightness Booster Max technology and a sleek Re:New Wall Design that blends into modern decor. It surpasses earlier models like the LG 77C5 by offering higher brightness and a more refined look, ideal for bright rooms or as a piece of art. Its 0.1ms response time and high-end gaming features support smooth gameplay, but the premium price and complex features may be intimidating for some buyers. The wall-mount design is a notable plus for minimalist aesthetics, though it limits flexibility in placement. This OLED appeals most to those wanting a stylish, bright display that doubles as a decor element.Pros:- Bright and vivid picture with Brightness Booster Max
- Sleek Re:New Wall Design for seamless integration
- Excellent gaming features with 120Hz and low response time
- Supports Dolby Vision and Atmos
Cons:- High price point may be a barrier
- Large size may not suit smaller or cluttered rooms
Best for: Design-conscious buyers who want a bright, art-integrated OLED for well-lit spaces.
Not ideal for: Budget shoppers or those needing a more traditional stand-based TV in small rooms.
- Screen Size:77 inches
- Technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Response Time:0.1ms
Our verdict“Ideal for those seeking a stylish, bright OLED that functions as a modern art piece.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series 65-inch model offers a high-performance package with Brightness Booster for vivid visuals and Dolby Vision support. Its 0.1ms response time and 165Hz refresh rate set it apart from smaller or less gaming-focused OLEDs like the OLED65C5. The smart webOS 2026 platform provides extensive streaming options, making it versatile for varied entertainment needs. While the features are impressive, its size and premium price might be overkill for casual viewers or those with limited space. This model effectively balances gaming, streaming, and general viewing, making it a flexible choice for tech-savvy consumers.Pros:- Bright, vivid picture with Brightness Booster
- Fast response time and high refresh rate for gaming
- Supports Dolby Vision and Atmos for cinematic quality
- Sleek design suitable for wall mounting
Cons:- Premium price may limit accessibility
- Size might be large for very small rooms
Best for: Gamers and smart home users wanting a compact yet high-performance OLED.
Not ideal for: Owners of small spaces or those on a tight budget who need a more affordable or smaller TV.
- Screen Size:65 inches
- Resolution:4K
- HDR:Dolby Vision
- Refresh Rate:165Hz
- Response Time:0.1ms
- Smart Platform:webOS
Our verdict“Perfect for gaming and smart home integration in a compact yet high-end OLED.”
How We Picked
The products in this roundup were evaluated based on picture quality, smart TV capabilities, size options, value for the price, and build quality. We prioritized recent model years to ensure the latest features and technology, especially for Black Friday discounts. Our ranking reflects a balance between performance and affordability, with extra consideration for models that offer the best overall experience for different budgets and needs. We also factored in user reviews and expert insights to identify models that deliver consistent reliability and feature sets that stand out during Black Friday sales.| oled tv deals black friday | Processor | HDR |
|---|---|---|
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | Pro HDR+ |
| LG 48-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | Dolby Vision, HDR10 |
| LG 42-Inch Class OLED evo AI 4 | Alpha 9 AI Processor Gen8 | Dolby Vision, HDR10 |
| Samsung 55-Inch Class S90H Ser | NQ4 AI Gen3 | HDR+ |
| LG 55-Inch OLED evo AI 4K C6 S | — | — |
| LG 77-Inch Class OLED evo AI S | Alpha 9 AI Processor Gen8 | HDR10, Dolby Vision |
| LG 65-Inch OLED evo AI 4K C5 S | — | Dolby Vision |
| LG 77" C5 OLED evo 4K UHD Smar | α9 AI Processor Gen8 | — |
| LG 77-Inch OLED evo G5 Series | Alpha 11 AI Processor Gen2 | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | — | Dolby Vision |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When choosing an OLED TV during Black Friday deals, several factors can influence your satisfaction and long-term value. Beyond the initial price, consider how the TV’s features align with your viewing habits and space. Making a careful decision now can prevent buyer’s remorse and ensure you get the best bang for your buck during the sale.Size and Viewing Distance
Selecting the right size depends on your room layout and viewing distance. Larger models create a more cinematic experience but require ample space to avoid overwhelming the room. Smaller sizes are ideal for bedrooms or desks but may not deliver the immersive feel you desire for living rooms. Measure your space carefully and consider how close you’ll sit to the screen to find an ideal balance.
Picture Quality and Processing
OLED panels are renowned for their contrast and color accuracy, but not all models have the same processing engines. Look for TVs with advanced processors, like Samsung’s AI Processor or LG’s α9 or α7 series, which enhance motion, upscaling, and HDR performance. Investing in a model with better processing can significantly improve your viewing experience, especially for fast-paced content and high dynamic range videos.
Smart Features and Ecosystem
Smart TV capabilities vary widely; some models feature webOS, Tizen, or Google TV, each with different app selections and user interfaces. Consider which ecosystem you prefer, especially if you already own smart devices or use voice assistants like Alexa or Google Assistant. A more intuitive interface and broader app support can make daily use more enjoyable and reduce frustration.
HDR Capabilities and Refresh Rate
High dynamic range (HDR) support, including Dolby Vision and HDR10, makes a noticeable difference in picture vibrancy and detail. Additionally, high refresh rates, such as 120Hz or higher, benefit fast-moving content like sports or gaming. However, these features often come at a higher cost. Prioritize what matters most for your content—if gaming is a focus, a higher refresh rate might justify a higher price.
Price, Value, and Bundles
Black Friday deals often include bundles with accessories like wall mounts, soundbars, or cables. These can add significant value, especially if you need those items. Be cautious of deep discounts that seem too good to be true—sometimes, they come with tradeoffs like limited warranty or older models. Balance your budget with the features you want most to avoid overspending on features you’ll never use.
Frequently Asked Questions
Is it worth buying an OLED TV during Black Friday?
Black Friday often offers the best discounts on OLED TVs, making it an excellent time to buy if you’re looking for the latest technology at a lower price. These deals can significantly reduce the premium cost normally associated with OLED displays. However, it’s wise to compare prices before the sale and verify that the discount applies to the latest models to ensure maximum value.
Should I choose a larger or smaller OLED TV for Black Friday deals?
The decision depends on your room size and viewing habits. Larger models provide a more immersive experience but require more space and a bigger budget. Smaller screens are more suited for bedrooms or limited spaces and tend to be more affordable. Consider your room dimensions and typical viewing distance to pick a size that offers comfort without feeling overwhelming.
Are high-end features like Dolby Vision and 120Hz worth the extra cost on Black Friday?
Features like Dolby Vision and high refresh rates enhance picture quality and motion smoothness, especially for HDR content and gaming. If these are important to your viewing experience, paying a bit more during Black Friday sales can be worthwhile. On the other hand, if your primary use is casual TV watching, you might find a more basic model that still offers excellent picture quality at a better price.
Can I trust Black Friday deals on OLED TVs to be genuine discounts?
Many Black Friday deals are genuine, especially on popular models that retailers want to clear. However, some discounts may be limited to older models or configurations. It’s important to research the typical price points beforehand and compare across multiple retailers to spot authentic bargains. Reading reviews and checking for bundles can also help verify the deal’s value.
What should I look for in a warranty or return policy during Black Friday sales?
Black Friday deals can sometimes come with limited warranties or stricter return policies. Always verify the warranty coverage and return window before purchasing. Buying from reputable retailers with good customer service can protect you if the product has issues later. Extended warranties might be available at additional cost and could be worth considering for high-end models.
Conclusion
For buyers seeking the best overall performance and features, the Samsung 65-Inch OLED S90F makes a compelling choice. Those prioritizing value and size variety should consider the LG 48-Inch OLED evo C6 or similar models. High-end enthusiasts or home theater lovers will find the LG 77-Inch OLED evo G5 perfect for immersive experiences. Beginners or casual viewers can opt for more affordable models with solid features. Ultimately, your choice depends on your space, budget, and specific needs—Black Friday offers a prime chance to get a premium OLED at a discount.
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