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Ace Retail Group announced plans to open a Westlake Ace Hardware in Fenton, Missouri, expanding its presence in the greater St. Louis area. Remodeling is scheduled to begin in early 2027, and the company anticipates a soft opening in summer 2027.
Ace Retail Group plans to open a new Westlake Ace Hardware in Fenton, Missouri, adding another store to its greater St. Louis-area network. The company said remodeling is scheduled to start in early 2027, with a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet, formerly used by Goodwill. About 11,000 square feet will be retail space, according to the announcement reported by Hardware Retailing. The site also has a large parking lot and access to a main road.
Ace Retail Group currently owns and operates six Westlake Ace Hardware locations in the St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton store would add another location to that regional footprint. The source describes Fenton as a suburban community with about 28,000 area residents.
In a statement quoted by Hardware Retailing, company president Bob Massengill said the store would bring the company’s service offering to Fenton. The company has provided a planned remodeling start and an anticipated opening season, but has not supplied a specific opening date in the material provided.
A Seventh Store for St. Louis
The Fenton project would extend Westlake Ace Hardware’s presence in the greater St. Louis market, where Ace Retail Group already operates six locations. For residents, the planned store could offer a nearby retail option for hardware, home-maintenance supplies and project-related products. Those are the company’s stated aims; the announcement does not provide details about the final merchandise selection or services.
The project also puts a former retail property back into use. The building’s 11,000 square feet of planned retail space and parking area give the company a defined site for its planned store, while the announced timeline gives local customers and neighboring businesses a rough indication of when work may begin. The opening remains anticipated rather than guaranteed for a particular date.
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The Fenton Site and Local Network
The announcement is a store expansion rather than a report of a completed opening. Ace Retail Group says it will convert a former Goodwill building into the Westlake Ace Hardware location. The site is described as a stand-alone property with a large parking lot and access to a main road, features relevant to a hardware retailer serving customers arriving by car.
The company’s existing St. Louis-area stores are spread across several communities, including Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. Fenton would broaden that list. The announcement does not identify the address, provide construction details beyond the planned remodeling period, or state how many people the new store may employ.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group, as quoted by Hardware Retailing
Opening Details Still Pending
The company’s timeline is not a confirmed opening schedule: remodeling is scheduled to begin in early 2027, and a soft opening is only anticipated for summer 2027. No exact dates, construction milestones or explanation of what could affect the schedule were included in the source material.
The announcement also does not specify the site’s street address, staffing plans, product assortment, store services or any permits and construction arrangements. It is not clear whether the planned summer soft opening would be followed by a separate public grand opening, or when that might occur.
Remodeling Planned for Early 2027
The next stated milestone is the start of remodeling in early 2027. If work proceeds on the announced timetable, Ace Retail Group anticipates a soft opening in summer 2027. The company has not provided a more precise schedule or identified additional public milestones.
Further details about the store, including its address, hiring and opening arrangements, may become available as the project advances. Until then, the Fenton location should be described as planned, with its opening season anticipated rather than fixed.
Key Questions
Where will the new Westlake Ace Hardware open?
Ace Retail Group plans to open the store in Fenton, Missouri, in the greater St. Louis area. The source material does not provide a street address.
When is the store expected to open?
The company anticipates a soft opening in summer 2027. Remodeling is scheduled to begin in early 2027, but no exact opening date has been announced.
How large will the Fenton store be?
The planned stand-alone building is about 12,500 square feet, with approximately 11,000 square feet of retail space.
How many Westlake Ace Hardware stores does Ace Retail Group already operate in the area?
Ace Retail Group currently owns and operates six locations in the St. Louis area: Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington.
Source: hardwareretailing.com
