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Benjamin Moore has named Webster Green, an archival shade with mature olive undertones, its Color of the Year for 2027. The company also assembled a seven-color complementary palette; the source does not specify the paint’s release date, pricing or broader product details.
Benjamin Moore has named Webster Green, an archival paint color with olive undertones, its Color of the Year for 2027. The selection puts a historic, deep green at the center of the company’s annual color announcement and comes with a seven-shade complementary palette.
Webster Green is part of Benjamin Moore’s historic collection. The company describes the shade as having organic, timeless qualities, while the report characterizes its olive undertones as mature and its overall effect as confident. Those descriptions are the brand’s color positioning, rather than a claim that the shade will suit every room or design style.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the team considered a range of greens, from lighter to darker options. After reviewing 140 years of company archives and visiting markets and trade shows, the team settled on Webster Green. Magno said it felt composed and stately, and could “hold its own.”
The accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. The source describes the colors as earthy and says the palette is intended to connect traditional influences with a forward-looking approach.
A Historic Green for Today’s Homes
The announcement gives homeowners and design professionals a specific color direction to consider for 2027 decorating projects, alongside a set of coordinating shades. Webster Green’s selection also reflects the staying power of green in interior color forecasting: the report traces the family’s appeal from Art Deco-era emeralds to more recent sage tones.
Benjamin Moore presents the choice as a return to grounded, traditional colors at a time when life feels fast-moving. That is the company’s interpretation of the palette’s appeal, not evidence of a broad shift in consumer behavior. For readers planning a room update, the practical news is that the company is promoting Webster Green as a focal shade and offering seven named colors to use alongside it.
Magno suggested applying the shade to millwork in a study or using it in an entryway. Those are examples from her own design thinking, not official restrictions or requirements. The color announcement does not provide performance information, such as coverage, finish recommendations or how the shade appears under different lighting.
Benjamin Moore Webster Green paint
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From Company Archives to 2027
Benjamin Moore’s selection process, as described in the report, began with agreement within the team that the annual color should come from the green family. The team then reviewed the company’s historic colors and considered candidates across a range of light and dark values before choosing Webster Green.
The decision is framed around a long-running interest in green, rather than a claim that the color is newly popular. The report points to emerald’s association with the Art Deco period and the more recent visibility of sage shades as examples of how the family has appeared in different forms over time. Webster Green is presented as a deeper, olive-toned option within that wider history.
The complementary palette extends the announcement beyond a single paint color. Its mix of white, blue, tan, copper, purple and brown gives designers and homeowners options for pairing Webster Green with contrasting or related earthy tones. The source does not say whether these seven colors are new products or existing shades selected for the collection.
““It just felt like it had such a nice composure to it.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
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Product and Release Details Pending
The report identifies Webster Green as the 2027 Color of the Year but does not state the precise date of the announcement or when the company will begin promoting the shade for sale. It also gives no pricing, availability, product-format or finish details.
The source does not provide technical specifications, such as a color code for Webster Green, or guidance on how the shade may vary across surfaces and lighting conditions. Its descriptions of the color as timeless, composed and organic are attributed to the company and its representative; they are aesthetic judgments, not measurable product claims.
It is also unclear whether the seven accompanying colors have been newly introduced, selected from existing ranges, or are available in every market. The report does not include independent designer or consumer reactions to the announcement.
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Watch for Availability Details
Benjamin Moore’s 2027 selection gives the company a featured color and palette to promote, but the source does not name a next event or publication date for further information. Readers seeking to use Webster Green should check Benjamin Moore’s official channels or consult a local retailer for availability, product specifications and color samples.
Before committing to a full room, homeowners can test a sample on the intended surface and view it under the room’s lighting at different times of day. The report’s suggested uses—millwork in a study or an entryway—are starting points; the company has not released detailed application guidance in the source material.
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Key Questions
What is Benjamin Moore’s Color of the Year for 2027?
Benjamin Moore selected Webster Green, an archival shade in its historic collection, as its Color of the Year for 2027.
What does Webster Green look like?
The source describes Webster Green as a green with mature olive undertones. Benjamin Moore’s Andrea Magno said the color felt composed, stately and able to hold its own.
Which colors are in the accompanying palette?
The seven shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Where does Benjamin Moore suggest using Webster Green?
Magno mentioned millwork in a study and an entryway as possible applications. These are suggestions, not stated limits on where the color can be used.
When will Webster Green be available, and how much will it cost?
The source does not provide availability dates or pricing. Benjamin Moore’s official channels or local retailers may provide those details.
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